Abbey Ferguson

Abbey Ferguson is originally from the Los Angeles area and was born and raised in San Dimas, California. She discovered her passion for journalism in high school while serving as a morning news anchor.

Abbey made her way to Waco in 2022 after being accepted to Baylor University. She majored in broadcast journalism with minors in history and corporate communications and was a member of the Honors Program and Baylor Interdisciplinary Core. She graduated in May 2026 and joined KWTX as a full-time reporter the following month.

During college, Abbey spent a year and a half reporting for Lariat TV News. In the summer of 2024, she interned at KDRV, the ABC affiliate in Medford, Oregon. During her junior year, she broadened her communications experience through dual internships with Baylor Media and Public Relations and the Robbins College of Health and Human Sciences before returning to broadcast journalism. As a senior, she joined KWTX part-time as a reporter and quickly fell in love with the people and stories of Central Texas.

While at Baylor, Abbey received numerous journalism and academic honors, including a Lone Star Chapter Student Production Emmy Award, Lariat TV News Reporter of the Year (2024), the Baptist Communicators Association Wilmer C. Fields Awards Grand Prize, and recognition as a Headliners Foundation Scholar for three consecutive years. A press release she wrote during her internship with Baylor Media and Public Relations was later featured in Fortune magazine.

While Abbey works in the news industry, she also enjoys studying it from a scholarly perspective. As part of her Honors College degree requirements at Baylor, she wrote and defended a thesis titled Breaking Beyond News: A Qualitative Study of Women's Experiences in Broadcast Journalism, which received the highest designation of Outstanding. Drawing on one-on-one interviews with women working in the broadcast industry, the thesis examines their lived experiences and the challenges they face, including work-life balance, romantic relationships, beauty standards, harassment, and safety. She was later invited to discuss her research on an episode of The News Classroom on PBS.

Abbey has a passion for history and academic research and has been recognized for scholarship beyond journalism. She received the Outstanding Research Project and Presentation Award for her project, Selling Sex, But at What Cost? Ethical Implications and Dangerous Influence of Women's Objectification in Television Advertisements. She was also invited to speak during the Americans and the Holocaust traveling exhibition from the United States Holocaust Memorial Museum about her research project, Defining Individual Guilt: The Legal Legacy of the Nuremberg Trials. She loves to chat about all things related to history, media studies, and communications!

Outside the newsroom, Abbey enjoys coffee runs with her fiancé, Sam, training for half marathons, browsing local antique stores, calling her brother, visiting art museums, and perfecting new dinner recipes. A few fun facts: She's a three-legged race champion, has gone zip-lining on three continents, and has written a book.

Want to follow her work, share a story idea, or just say hello? Send her an email or connect with her on social media—she'd love to hear from you!